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“打造一站式平臺 弘揚中華茶文化”第10屆深圳茶博會閉幕

時間:2015-07-13 11:41點擊:
第10屆深圳茶博會國際茶器美學交流會現場陳列作品
上圖為本次茶博會國際茶器美學交流會現場陳列作品

7月5日,由深圳市華巨臣公司主辦的為期4天的第10屆深圳茶博會在深圳會展中心圓滿閉幕。

本屆茶博會展覽面積達60000平方米,展位2800個,匯聚1000余家國內外品牌茶企,展品涵蓋六大茶系茶品、保健茶、花茶、茶服、茶食品、紫砂、陶瓷、紅木、茶包裝等茶業全產業鏈。展會期間共吸引近11萬觀眾前來觀展,現場成交額達6.5億元。
看著這些誘人數字,回想起2008年開始辦茶博會時連續虧損的艱難歲月,華巨臣總裁楊文標慶幸自己堅持下來了,正應了那句:“若非一番寒徹骨,哪得梅花撲鼻香?”

楊文標為什么要辦茶博會?他如何讓展會扭虧為盈?又是怎樣把一個茶葉交易博覽會打造成茶文化國際交流平臺的呢?未來,華巨臣還有哪些大膽的計劃?帶著這些疑問記者對華巨臣總裁楊文標進行了專訪。

不懼虧損 堅持理想

楊文標是地地道道的潮汕人,自小愛喝茶,六歲時就開始幫著大人煮水泡茶,在家鄉,幾乎每家每戶都喝茶,可以說楊文標自小受茶文化的熏陶,他愛茶、懂茶。

2003年,楊文標創辦深圳市華巨臣實業有限公司,開始在深圳發展自己的會展事業。2007年,楊文標發現除了深圳,北上廣深的其他三座城市都有自己的茶博會。楊文標認為深圳也應該有一個屬于自己的茶博會,深圳是一個移民城市,這里的人來自五湖四海,市場潛力巨大。于是,楊文標領導華巨臣公司積極開拓全國茶葉市場,于2008年12月在深圳市會展中心舉行了第一屆深圳茶博會,當年的展位只有280個,那一屆,華巨臣公司虧損了幾百萬元,隨后4年的茶博會,也是年年虧損。

面對如此困境,楊文標沒有放棄,他走遍中國出產名茶的省市和地區,與茶藝大師、茶商、茶農談茶事,話茶經。他專注于傳播茶文化,同時,在此期間,公司不僅沒有縮減開支,反而加大資金投入,開展了“走進茶園尋根之旅”、“茶王賽”等一系列活動和比賽。通過這些年的不斷努力和推廣,華巨臣不斷成長壯大,深圳茶博會從2008年的280個展位發展到今年的2800個展位。據統計,深圳茶博會現場銷售能力及促單能力已躍居全國之最,深圳茶博會現已發展成全球最大的專業茶展。(記者 范曉霞)

【新聞源】:寶安日報
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